By Randy Hufford, Institute of Visual Arts

Randy talks about the specifics of making a gallery wrap and what he’ll cover in his PMA Night School.

By Randy Hufford, Institute of Visual Arts

Randy explains how to market a gallery wrap and what will be covered in DIMA session D61.

By Randy Hufford, Institute of Visual Arts

Randy explains the meaning and value of a gallery wrap and what will be covered in DIMA session D51.

By Linda Talley, President & CEO of Linda Talley & Associates, Inc., Willis, TX

Listen as Linda gives four ways to get the most out of your young temporary staff members.

By Laura Covey, executive, Membership Sales and Services for PMA

Helping with holiday photos makes you the local expert.

By Mark Klostemeyer, MCPF, of Design Frames, Falls Church Va.

Gift certificates are powerful marketing tools, and Mark says every independent shop should be using them. In today’s PMA Marketing Moment, he explains how and when they should be used – and offers a great tip for making presentation folders.

Make the most of your busy holiday season with a ready-made campaign from PMA.

By Karla Elder, CPF, GCF, of Jackson's Extraordinary Custom Framing Inc., Alberta, Canada.

Karla talks about the importance of branding in today’s PMA Marketing Moment. In just a moment, learn why who you claim to be must match who you really are – and how this can make your store a destination business.

By Karla Elder, CPF, GCF, of Jackson's Extraordinary Custom Framing Inc., Alberta, Canada.

You may discover there are people who may not be spending a lot of money in your store -- but who are tooting your horn all over town. Karla talks about the importance of tracking to help you learn who these critically important people are.

By Karla Elder, CPF, GCF, of Jackson's Extraordinary Custom Framing Inc., Alberta, Canada.

Karla takes a moment to talk about the importance of tracking your marketing dollars. You must learn where your customers are coming from - based on facts, not just your gut -- then feed that source, Elder says.