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November 2009
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Syndication

Tue, 24 November 2009
Holiday Lights - 2:45 min.

By Laura Covey, executive, Membership Sales and Services for PMA

Helping with holiday photos makes you the local expert.

Direct download: 11-24-09-MM-Laura_Covey-Night_Lights.mp3
Category:podcasts -- posted at: 3:00 PM
Tue, 17 November 2009
Power of gift certificates - 2:06 min.

By Mark Klostemeyer, MCPF, of Design Frames, Falls Church Va.

Gift certificates are powerful marketing tools, and Mark says every independent shop should be using them. In today’s PMA Marketing Moment, he explains how and when they should be used – and offers a great tip for making presentation folders.

Direct download: 11-17-09-MM-Mark_Klostermeyer-Gift_Certificates.mp3
Category:podcasts -- posted at: 3:00 PM
Tue, 10 November 2009
Attracting customers is easy - 1:19 min.

Make the most of your busy holiday season with a ready-made campaign from PMA.

Direct download: 11-10-09-MM-Chad_Munce-Attracting_customers_is_easy.mp3
Category:podcasts -- posted at: 3:00 PM
Tue, 3 November 2009
Importance of branding - 2:10 min.

By Karla Elder, CPF, GCF, of Jackson's Extraordinary Custom Framing Inc., Alberta, Canada.

Karla talks about the importance of branding in today’s PMA Marketing Moment. In just a moment, learn why who you claim to be must match who you really are – and how this can make your store a destination business.

Direct download: 11-03-09-MM-Karla_Elder-Branding.mp3
Category:podcasts -- posted at: 3:00 PM