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October 2009
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Syndication

Tue, 27 October 2009
Tracking ads part 2 - 1:43 min.

By Karla Elder, CPF, GCF, of Jackson's Extraordinary Custom Framing Inc., Alberta, Canada.

You may discover there are people who may not be spending a lot of money in your store -- but who are tooting your horn all over town. Karla talks about the importance of tracking to help you learn who these critically important people are.

Direct download: 10-27-09-MM-Karla_Elder-Tracking_Ads_part_2.mp3
Category:podcasts -- posted at: 2:00 PM
Tue, 20 October 2009
Importance of tracking ads - 1:12 min.

By Karla Elder, CPF, GCF, of Jackson's Extraordinary Custom Framing Inc., Alberta, Canada.

Karla takes a moment to talk about the importance of tracking your marketing dollars. You must learn where your customers are coming from - based on facts, not just your gut -- then feed that source, Elder says.

 

 

Direct download: 10-20-09-MM-Karla_Elder-Tracking_Ads.mp3
Category:podcasts -- posted at: 2:00 PM
Tue, 13 October 2009
Importance of a USP part 2 - 1:22 min.

By Karla Elder, CPF, GCF, of Jackson's Extraordinary Custom Framing Inc., Alberta, Canada.

This is part 2 of Karla's insights on developing a unique selling proposition and targeting it to the right audience.



Direct download: 10-13-09-MM-Karla_Elder-Unique_Selling_Proposition_part_2.mp3
Category:podcasts -- posted at: 2:00 PM
Tue, 6 October 2009
Importance of a Unique Selling Proposition - 1:09 min.

By Karla Elder, CPF, GCF, of Jackson's Extraordinary Custom Framing Inc., Alberta, Canada.

Karla shares insights on developing a unique selling proposition and targeting it to the right audience.

Direct download: 10-06-09-MM-Karla_Elder-Unique_Selling_Proposition_part_1.mp3
Category:podcasts -- posted at: 2:00 PM