By Laura Covey, executive, Membership Sales and Services for PMA

Helping with holiday photos makes you the local expert.

By Mark Klostemeyer, MCPF, of Design Frames, Falls Church Va.

Gift certificates are powerful marketing tools, and Mark says every independent shop should be using them. In today’s PMA Marketing Moment, he explains how and when they should be used – and offers a great tip for making presentation folders.

Make the most of your busy holiday season with a ready-made campaign from PMA.

By Karla Elder, CPF, GCF, of Jackson's Extraordinary Custom Framing Inc., Alberta, Canada.

Karla talks about the importance of branding in today’s PMA Marketing Moment. In just a moment, learn why who you claim to be must match who you really are – and how this can make your store a destination business.

By Karla Elder, CPF, GCF, of Jackson's Extraordinary Custom Framing Inc., Alberta, Canada.

You may discover there are people who may not be spending a lot of money in your store -- but who are tooting your horn all over town. Karla talks about the importance of tracking to help you learn who these critically important people are.

By Karla Elder, CPF, GCF, of Jackson's Extraordinary Custom Framing Inc., Alberta, Canada.

Karla takes a moment to talk about the importance of tracking your marketing dollars. You must learn where your customers are coming from - based on facts, not just your gut -- then feed that source, Elder says.

 

 

By Karla Elder, CPF, GCF, of Jackson's Extraordinary Custom Framing Inc., Alberta, Canada.

This is part 2 of Karla's insights on developing a unique selling proposition and targeting it to the right audience.

By Karla Elder, CPF, GCF, of Jackson's Extraordinary Custom Framing Inc., Alberta, Canada.

Karla shares insights on developing a unique selling proposition and targeting it to the right audience.

Chad Munce of PMA shares “photo tips” videos aimed at consumers showing them practical ways to take better pictures. This video player is easily embeddable into your web site, and is available to all PMA members.

Click here to see the photo tips video player.

By Randy Hufford, Institute of Visual Arts

Learn the keys to selling canvas prints using existing equipment

By Will Crockett, shootsmarter.com

Learn why and how to launch an email marketing campaign, an inexpensive way to keep in touch with your customers.
 

By Don Spring, Cavalcade Color Lab

Learn to make and sell a creative new product -- photo tables

Please click here to see pictures of the photo table

Customers of Kohne Camera & Photo don’t mind being on hold, thanks to the store’s humorous on-hold messages. Take a few seconds and hear owner Lori Rupp explain the idea, and listen to some of the messages, in this PMA Marketing Moment.


Listen to a few samples of audio

By Bret Harmen, co-owner of Photo Summit

Bret Harmen takes a moment to explain how Photo Summit, along with its sister store, Madison PhotoPlus, are going green.

By Jared Davis, Megawood Mouldings

Simple and dramatic window treatments to make your sale get noticed.

By Jill Boswell, Snapshot Ltd.

When you see local media running house ads, jump on the chance for a discounted ad rate.

By John Pittman, Sports Stars Inc.

Making money does not always equate to profitability.

By John Pittman, Sports Stars Inc.

Make money by partnering with other industries.

By Jeff Gump, Gump Sports Photography

Ancillary items have more to do with winning the sale than you realize.

By Jeff Gump, Gump Sports Photography

Take the hassle out of ordering employee uniforms.

By Jeff Gump, Gump’s Sports Photography

Grow your email database and increase your web traffic with branded lanyards.

By Josh Litwin, founder of Memento Press

By Josh Litwin, founder of Memento Press

Customer councils can provide new insights, customer loyalty and fun!

By Josh Litwin, founder of Memento Press

Local merchants leverage resources to maximize exposure and awareness.

By Gabrielle Mullinax, Fullerton Photographics Inc.

Generate quick and easy cash flow by creating value with pre-paid cards.

By Glynn Lavender, Industry guru

Build your business around your community by helping your local scout troop earn their photography badges.

By Chris Lydle, Chris’ Camera Center and Digital Photo

Create loyalty, repeat business and earn more revenue by teaching your customers the basics of camera operation.

By Larry A. Anderson, The Image Place

Learn how one lab takes a proactive approach with its pro photographers’ marketing plans and promotions.

By Dirk Knemeyer, founder of Involution Studios LLC

The more “active” your website is, the more people will visit again.

By Kim Guymon, Author, Educator, and Entrepreneur

There’s no one way to find a customer.

By Kim Guymon, Author, Educator, and Entrepreneur

Match your core customers with other local retailers, and get ready to cross promote.

By Kim Guymon, Author, Educator, and Entrepreneur

When people move to your community, be among the first to welcome them.

By Kim Guymon, Author, Educator, and Entrepreneur

Visually inspire customers to create their own holiday greeting cards.

By Kim Guymon, Author, Educator, and Entrepreneur

Upgrade your email marketing for improved results.

By Kim Guymon, Author, Educator, and Entrepreneur

A blog can create a personal connection between you, your staff and your customers.