By Jared Davis, MCPF, GCF, Megawood Mouldings, Australia

Consumers are becoming increasingly immune to discounts and coupons. Jared shows how to convert the concept from a mediocre offering to something classy and appealing – and tips on the best way to sell gift certificates!

By Laura Covey, executive, Membership Sales and Services for PMA

Laura tells us about her pet adoption announcement photo cards and the opportunities out there for specialty retailers.

By Randy Hufford, Institute of Visual Arts

Randy talks about the specifics of making a gallery wrap and what he’ll cover in his PMA Night School.

By Randy Hufford, Institute of Visual Arts

Randy explains how to market a gallery wrap and what will be covered in DIMA session D61.

By Randy Hufford, Institute of Visual Arts

Randy explains the meaning and value of a gallery wrap and what will be covered in DIMA session D51.

By Linda Talley, President & CEO of Linda Talley & Associates, Inc., Willis, TX

Listen as Linda gives four ways to get the most out of your young temporary staff members.

By Laura Covey, executive, Membership Sales and Services for PMA

Helping with holiday photos makes you the local expert.

By Mark Klostemeyer, MCPF, of Design Frames, Falls Church Va.

Gift certificates are powerful marketing tools, and Mark says every independent shop should be using them. In today’s PMA Marketing Moment, he explains how and when they should be used – and offers a great tip for making presentation folders.

Make the most of your busy holiday season with a ready-made campaign from PMA.

By Karla Elder, CPF, GCF, of Jackson's Extraordinary Custom Framing Inc., Alberta, Canada.

Karla talks about the importance of branding in today’s PMA Marketing Moment. In just a moment, learn why who you claim to be must match who you really are – and how this can make your store a destination business.